Sly and Simple. BlueFox.io and its technology enable a retailer to interact with customers in store and track traffic. No beacon required. The CMO explains the benefits of the platform.
The Great Disappearing
Act
The U.S. Northeast, mostly in New England, will lose another 1.16 million square feet of specialty retail space by June 21 when 21 Bob’s and 27 Eastern Mountain Sports stores shutter for good following liquidations by Gordon Bros./Hilco. Sales commence April 12. The locations designated for closure, as part of bankrupt Eastern Outfitter’s private sale to UK-based Sportsdirect.com, will slash the brick-and-mortar presence of both banners by more than 50 percent.
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Suppliers Are the ‘Debt Heavies’
Eighteen China- or Taiwan-based footwear suppliers are owed nearly $138 million in aggregate by bankrupt shoe retailer Payless ShoeSource, which filed for Chap. 11 protection, along with 28 affiliates, last week and promptly announced it would shutter nearly 400 stores as part of its re-organization. Additionally, Payless, which has secured $385 million in debtor-in-possession financing, intends to slash its debt in half and make new investments in inventory and online expansion. Read More...
Licensed: Evolving in a Fanatic-al Way
The growing dominance of Jacksonville, FL-based Fanatics, controlled by Michael Rubin, continued last week with its purchase of VF Corp.’s Licensed Sports Group business, which includes the Majestic Athletic domestic manufacturing operation in Easton, PA. The move presumably saves the jobs of staffers there who produce Major League Baseball jerseys, and will apparently continue to do so beyond 2019 when Under Armour will be the league’s on-diamond brand in partnership with Fanatics.
Approximately 380 workers at JanSport’s Collegiate Licensed Division in Appleton, WI, which at one time decorated licensed apparel for more than 3,000 colleges, do not face the same employment future. In a matter of months, parent VF will wind down its licensed ops there to focus on growing its Vans, The North Face and Timberland brands.
Elsewhere in licensed, Major League Baseball is touting a new partner this season in SustainU. The Morgantown, WV company, headed by CEO and former Notre Dame football player Chris Yura, is producing and marketing U.S.-produced T-shirts constructed with recycled fabrics, postconsumer polyester and postindustrial cottons.
New Era Cap, meanwhile, last week teamed with the NBA’s Portland Trail Blazers and REPREVE on the league first licensed hat made with four recycled plastic bottles. The recycled fiber made from the bottle is produced by Unifi.
REI Aims for Level Outdoor Field
The national co-operative is stepping forward with a comprehensive program to advance gender equity in the outdoors. Components of the program, which includes the launch of 1,000+ events designed for women starting May 6, include a $1 million donation to support nonprofits that create opportunities for women in the outdoors and an increased focus on developing technical gear and apparel for women.
REI, where women hold more than 40 percent of the senior executive posts, is wrapping its women’s message around the tag “Force of Nature.”
The co-op will put women first and foremost in all digital marketing, social media content and media partnerships for the remainder of 2017. Last month, REI teamed with Outdoor magazine on the publication’s first all-women’s issue, and this fall, it will host a film festival focused on women in the outdoors.
Approximately half of the $1 million investment in nonprofits will go to organizations such as Camber Outdoors, GirlTrek and the YMCA’s BOLD/GOLD initiative. Additionally, a new half-million-dollar fund is being earmarked for additional organizations that create opportunities for women and girls in the outdoors. At least 60 percent of the fund will be generated by a custom-designed bandana, an artist collaborative T-shirt and member-exclusive REI Flash pack.
Sneaker Re-Sellers Kick It Up a Notch
A couple of notable sneaker re-sale platforms were in the news last week. StockX, the Detroit-based company that bills itself as the first online consumer “stock market of things” for high-demand, limited-edition kicks, is launching a video series, StockX TV, for the web and television that will focus on the resale sneaker market and will tie together data and celebrities. It will be presented by Hypebeast, hosted by StockX CEO Josh Luber and feature guest appearances from sports, music and culture celebrities. The first 10-minute episode, shot in downtown Detroit, debuted on April 5. It is available for streaming on StockX.com, Hypebeast.com, SkeeTV and the Monumental Sports Network in the Washington, DC.. area.
Meanwhile, according to Glossy.com, sneaker resale app GOAT, launched 18 months ago, has raised $37.6 million in capital to date, including $25 million in February. The app, whose name comes from the “Greatest of All Time,” reportedly has 1.5 million users and an average order value of $330. However, one challenge facing the Los Angeles company, which says it has a waitlist of over 60,000 resellers that want to be approved to do business on GOAT, is its 7- to 10-day business shipping process for all orders outside of Southern California. Delivery time may improve to as few as two business days when GOAT opens a DC on the East Coast.
Kicks Korner
Brooks Sports, after three years, is shuttering its throwback lifestyle Heritage Collection, the Seattle-based running brand announced last week. Among the nine styles revived were the 1976 Vanguard, 1982’s Chariot and 1993’s Regent. The brand showcased special packs as well as collaborations with sneaker heavies including BAIT, Atmos, Barney’s New York and Concepts. The final collection, Gelateria, inspired by the flavors of the Italian frozen treat, will release May 1.
Zappos arrived in Nashville last week to commence its summer retail marketing program called “Friends with Benefits Road Show.” The initiative, which will move to Madison, WI, Portland, OR and other cities, features a Zappos retail experience for locales to see, try on and buy apparel onsite while asking Zappos employees for advice. Fun elements include a live band, sponsored pet adoptions and free local food and beer. PF Flyers is introducing the All American, based on a 1960s best seller, in five color ways, with a premium New Balance footbed and vintage detailing. The $65/70 retail styles will be in select retailers and on pfflyers.com. New Balance owns the brand.
Tubes of the Week
The Buzz
Academy Sports + Outdoors hires Sam Johnson, the former Chief Retail Officer for hhgregg and a former 20+ year executive for Sears, as EVP of Retail Operations where he’ll oversee the day-to-day business of the 225-door chain.
Athletic apparel brands were named the preferred label of 41 percent of surveyed teens in Piper Jaffray’s Spring study on the set, up 15 percent year-over-year. Nike was the top apparel and footwear brand among the 5,500 surveyed. Adidas, the “top new brand by males,” moved up to the fifth most popular brand from 10th last year. Lululemon was fourth and Patagonia was the fifth most most-desired brand among teens.
Under Armour, which rolled out is first shopping app (UA Shop) last June, is laying off two dozen staffers from Connected Fitness unit. Most are from the segment’s Endomondo app based in Copenhagen, Denmark.
Samonsite International, which acquired premium luggage retailer Tumi for $1.8 billion in March 2016, has acquired web-only travel bag retailer eBags for $105 million in cash. Launched in 1999, eBags generated a 24 percent increase in FY16 revenues to $158.5 million. The acquisition is expected to help Samsonite expand its e-commerce presence.
Retail jobs lost in February-March timeframe surpassed 60,000. The segment now accounts for 10.9 percent of the U.S. workforce versus 11.6 percent in 2000.
Hyperlocal, bringing the speed and convenience of online delivery to small businesses and their customers will be one of the biggest trends in payment technology this year, according to Retail Touchpoints.
Avery Dennison has struck a global Radio Frequency Identification partnership with Target Corp. to deploy the technology in more than 1,600 stores to maximize inventory availability and prevent stock outs in key segments such as apparel and home products.
Dick’s is closing in on 700 U.S. stores with six openings this month, including at a former Sports Authority in Colorado Mills, Colorado on April 19, to bring its door count to 692.
Speedo USA, a division of PVH Corp., will be the exclusive provider of aquatic uniforms and teaching aids to all 150+ Streamline Brands schools. The Denver-based swim school franchisor operates SafeSplash, Swimtastic and SwimLabs and hopes to have 400 locations open by 2020.
Quote of the Week
“…The brand breakout strategy is an integrated initiative to highlight a specific brand that touches
the catalog, social media and email campaigns…” Bob Dennis, Chairman, President and CEO of Genesco, Inc.
SIX EXTRA POINTS
13.4
Million: Average weekly distribution of Big 5 Sporting Goods’ newspaper inserts or mailers.
68 Percent:
Of all merchandise purchased by Foot Locker in 2016 was from Nike.
$182
Million: Foot Locker’s net advertising expense in FY16, up 10 percent from $165 million in FY15.
29
Percent:
Increase in digital advertising expense for Foot Locker, Inc. in FY16 to $84 million.
$76
Million: Tilly’s e-commerce sales in FY16, equal to 13.4 percent of overall annual revenues.
9 Percent:
Percentage of Kohl’s business in footwear in FY16, holding steady from FY15 and FY14.
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Numbers In Play Week of 3/30-4/06
The Sports Insight Index is our opinion of what we think are the 28 most important public companies in the industry, 14 vendors and 14 retailers. Space considerations prevent us from tracking more, but we will make changes over time.
Index base of 100 is key to the closing prices of 12/31/14
Retail
Not a particularly strong week for the segment as it began the second calendar quarter with 10 stocks down and four up for the week. Genesco, the parents of the Lids chain that should get a boost from the start of the Major League Baseball season, produced better-than-expected results in the fourth quarter. Some see the Nashville company, which also owns Journeys, as undervalued. Zumiez, which recently revised its first quarter and FY earnings downward, saw its shares fall 19.5 percent in the last month. Shoe
Carnival, which is forecasting its strong athletic shoe business to outpace non-athletics this fiscal year, has been given a “hold” rating by six investment firms with one each issuing a “buy” or “sell” on the stock. Foot
Locker is putting less emphasis on The Swoosh (68 percent of FY16 purchases versus 72 percent in FY15) but more on digital advertising where spending rose 29 percent last year to $84 million.
Brands
Five stocks gained this week versus 10 last week. Deckers Brands’ investor Red Mountain Capital, wants company to explore sale or merger. And VF
Corp., now that it has divested its licensed operation with the sale of Majestic Athletic to Fanatics, could be the ideal suitor for the UGG parent. Skechers knows that international will be key if the brand is to meet or exceed its 8 percent revenue growth target in the first quarter. Members on The Street have contrasting viewpoints on the brand’s international development. Callaway may have benefitted from a Masters’ bounce. Institutions now own nearly 92 percent of the golf company. A fund for the Kentucky Teachers’ Retirement System bolstered its stake in ELY by 58 percent in the fourth quarter. Under
Armour, whose share took a hit after a reported lukewarm start at Kohl’s where there was heavy discounting in March, introduced a signature, dual-gender and head-to-toe training collection last week named after brand endorser Dwayne “The Rock” Johnson.
RETAIL: 79
20.96%
BRANDS: 89
11.12%
Retail Name (Ticker Symbol)
Close on 03/30/17
Close on 04/06/17
% change over time
Big 5 Sporting Goods (BGFV)
BGFV
$15.35
$15.60
+1.63%
Cabela's (CAB)
CAB
$52.38
$53.37
+1.89%
Dick's Sporting Goods (DKS)
DKA
$49.12
$49.70
+1.18%
Finish Line (FINL)
FINL
$14.31
$14.49
+1.26%
Foot Locker (FL)
FL
$75.38
$72.32
-4.06%
Genesco (GCO)
GCO
$56.10
$51.80
-7.66%
Hibbett Sports (HIBB)
HIBB
$29.80
$28.70
-3.69%
Kohl’s (KSS)
KSS
$40.42
$39.60
-2.03%
Macy’s (M)
M
$29.46
$29.41
-0.17%
Sportsman’s Warehouse (SPWH)
SPWH
$4.84
$4.79
-1.03%
Shoe Carnival (SCVL)
SCVL
$24.83
$23.90
-3.75%
Tilly’s (TLYS)
TLYS
$9.30
$8.51
-8.49%
Walmart (WMT)
WMT
$71.58
$71.42
-0.22%
Zumiez (ZUMZ)
ZUMZ
$18.40
$16.80
-8.70%
Brand Name (Ticker Symbol)
Close on 03/30/17
Close on 04/06/17
% change over time
adidas (ADDYY)
ADDYY
$94.96
$93.95
-1.06%
Amer Sports (AGPDY)
AGPDY
$22.60
$22.66
+2.35%
Callaway (ELY)
ELY
$11.05
11.31
+2.35%
Columbia Sportwear (COLM)
COLM
$58.88
$58.01
-1.48%
Deckers Brands (DECK)
DECK
$59.68
$55.93
-6.28%
Fitbit (FIT)
FIT
$5.83
$5.65
-3.09%
GoPro (GPRO)
GPRO
$8.66
$8.51
-1.73%
lululemon (LULU)
LULU
$50.76
$50.78
+0.04%
Nautilus (NLS)
NLS
$17.80
$17.15
-3.65%
Nike (NKE)
NKE
$56.03
$55.15
-1.57%
Skechers (SKX)
SKX
$27.76
$25.53
-8.03%
Under Armour (UA)
UA
$18.38
$19.03
+3.54%
VF Corp. (VFC)
VFC
$54.12
$54.19
+0.13%
Wolverine Worldwide (WWW)
WWW
$25.29
$24.02
-5.02%
Sports Insight Extra Podcast Series
Eric Hayes
Superfeet Celebrates 40th Anniversary. The employee-owned company introduces footwear and rolls out a 3D printed insole program.
Shawn Neville
BOA introduces New Tech and Names New CEO. Nothing will constrict Boa Technology CEO Shawn Neville from helping the Denver company improve its customized fit solution.
Waingarten and Frydlewski
No strings attached. The married Argentinean couple has raised nearly $20 million for Hickies, a Brooklyn company addressing how athletic shoes are closed around the foot two eyelets at a time.
Michelle Carmichael
The Co-founder and Managing Partner of Partners Growth, which brings premium brands into the U.S. market, talks Finnish children’s wear brand Reima.
Brian Beckstead
Six-year old Altra is teaming with Utah State University to develop outdoor design talent.
Declan Condron
Let's Go Hyperwear: Former Equinox personal trainer merges the innovative, functional fitness gear from Austin, TX company with programming for schools, camps and institutions.
Hugues Gontier
Sly and Simple. BlueFox.io and its technology enable a retailer to interact with customers in store and track traffic. No beacon required. The CMO explains the benefits of the platform.
Reza Raji
The CEO of Xenio Systems talks about the company’s new platform that tracks where shoppers spend time in physical stores and its patented hyper-positioning technology.
Jacob Torres Espino
The director of export promotion for Mexico’s Guanajuato State government agency addresses the proposed impact of the Border Adjustment Tax by the U.S. and the possibility of a renegotiated NAFTA free trade agreement.
Isabelle Ohnemus
The founder and CEO of EyeFitU, a former investment banker, talks ‘glocal’ assortments, shoppers’ personal sizing and global web payment options.
Tom Cove #2
The president and CEO of the SFIA addresses the most serious threat the industry has faced in the past half-century and the expected re-introduction of the PHIT Act by Congress.
Matteo Scarparo
The Italian global trade expert in footwear talks about the present and future of TheMicam trade show and the potential impact of a Border Adjustment Tax in the U.S. on imported shoes.
Dr. James Eakin
Dr. James Eakin, chief marketing officer and director of U.S. operations for Xenoma, discusses the Japan company’s e-skin shirt and entire wearable category.
Expert Barbara Barclay, president of RightEye, talks eye-tracking technology and her company’s recent alliance with Major League Baseball and USA Baseball.
Susie McCabe, SVP of global retail for Under Armour who previously spent 16 years at The Ralph Lauren Corp., dishes on UA’s retail strategy and new Brand House in Boston.
On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.
On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.
On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.