Major League Baseball will open a two-level, 17,000-sq.-ft. flagship store on the Avenue of the Americas next summer. Global planning, sales and hospitality company Legends, owned by the New York Yankees and Dallas Cowboys, will operate the store that will offer a wide assortment of officially licensed products from a full range of MLB licensees, market authenticated game-used memorabilia, sell unique New York City products and provide customization options.
It’s unclear whether the New York City storefront will serve as a model for the league to open additional flagships internationally, including Japan. Once the MLB Store is open at 1271 Avenue of the Americas, the Big Apple will have retail stores from three professional sports leagues (The NBA Store at 545 Fifth Ave. and The NHL Store at 1185 Sixth Avenue). The NFL closed a Times Square attraction, the NFL Experience, after 10 months in Sept. 2018.
In other retail news,
The National Retail Federation suggested the sales pullback from August could be related to fears over U.S.-China tensions. “…September is a tricky month to measure because of seasonal factors like the end of summer and back-to-school spending, and this year’s early Labor Day may have moved up some spending into the last days of August,” Jack Kleinhenz, the trade group’s chief economist, said in a statement.