With the Back-To-School shopping season in full swing in parts of the U.S., retailers have already begun to turn their collective attentions to the upcoming holiday season when there will be six fewer shopping days (26 vs. 32 in 2018) and likely earlier purchasing by consumers. The latter will force retailers to have their marketing strategies in place and operating smoothly by Halloween.
Chicago-based comScore hosted a “State of Retail” webinar last week that cited key consumer ecommerce trends and challenges for retailers ahead of Q4. The latter includes the rising influence of “free shipping” on consumers making an online purchase and the need to convince nearly half of consumers that voice technology is a viable, safe and secure means of making a purchase. ComScore findings, as cited by Ryan Williams, the company’s head of Client Insights for retail, travel and CPG, suggest 49 percent of shoppers don’t have a reason to use voice technology when shopping; 21 percent don’t want others to hear what they are asking; and 16 percent are concerned about security.
In February, 45 percent of consumers rated the U.S. economy as excellent or good and 14 percent (up from 10 percent in Oct. 2018) rated it as poor. Regardless, the rise in mobile shopping is undeniable. According to comScore, Q1 retail digital commerce sales hit $138 billion with mobile purchases rising 29 percent year-over-year to $38.9 billion as desktop buying increased 10 percent to $99.0 billion.
In other retail developments: