Retail: 67
Retail: 201

Rain Fails to Dampen Spirits in Boston

More than 30,000 participants and their families descended on Beantown over the weekend for pre-race activities, including the annual Expo, ahead of the 123rd running of the Boston Marathon this morning. The winning male and female elite runners were clad in Nike and Adidas, respectively. Swoosh-adorned Lawrence Cherono of Kenya (2:07:59) captured the men’s race in a photo finish. Ethiopian Worknesh Degefa (2:23:31), running in Adidas and only her fourth marathon ever, won the women’s crown. Meanwhile, Nike-clad Daniel Romanchuk, 20, became the first American since 1993 to win the men’s wheelchair division at Boston.

Over the weekend, the running community gathered at the Boston Marathon Expo where all major brands had displays, including official footwear and apparel sponsor Adidas; 361; hometown New Balance, which owned all subway station advertising; and sock brand Zensah (pictured) with its special hosiery for the big race. Retailer Marathon Sports did a brisk business at the Expo and at its Boylston Street store.

Mon, Aug 28, 2017
Vol 1, Issue No. 33