Early next month, Amer Sports, the Finnish parent of nine sporting goods brands, including Salomon, Arc’teryx, Wilson and Precor, is expected to be acquired by a consortium consisting of China-based ANTA Sports, FountainWest Partners, Anamered Investments and Tencent Holdings. Known collectively as Mascot Bidco Oy, the consortium last week extended its cash offer for all Amer Sports shares until March 7 from an earlier deadline of Feb. 28. The 4.6 billion euro ($5.42 billion) tender offer for Amer commenced on Dec. 20, 2018.
It’s likely new Amer ownership, besides shedding less profitable businesses, will put an increased emphasis on increasing market penetration of the company’s various brands in Asia-Pacific, which grew 10 percent in FY18 to the equivalent of $462.0 million but only accounted for 15 percent of Amer’s overall topline. Amer’s mature Americas’ region, which accounted for 42 percent of the annual topline (vs. 44 percent in FY17) had flat FY18 revenues of approximately $1.325 billion. By category, Amer’s Outdoor segment performed best last year, growing nearly 8 percent in euros to the equivalent of $1.96 billion; Ball Sports’ annual sales bounced 3.2 percent lower at $752.4 million; and Precor FY18 revenues were 1 percent higher at $446.7 million.