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Mon, Aug 28, 2017
Vol 1, Issue No. 33
Monday, April 30, 2018
Volume 2, Issue No. 17

Amer Sports Acquiring Peak Performance

The Arc’teryx and Salomon parent says the deal, forecast to close this summer, will get it another step closer to its long-term objective of reaching €1.5 billion ($1.82 bb) in soft goods sales. Amer is acquiring Peak Performance, a Swedish premium sports fashion brand, from IC Group of Denmark for €255 million ($309.2 mm).

Peak, which has evolved from its skiwear heritage to a year-around brand with more than 40 percent of its collection in women’s and an estimated 45 percent of sales from Direct-To-Consumer, generated annual EBIT of €16.5 million ($20.0 mm) and revenues of €145 million ($175.8mm) over the trailing 12 months. With the acquisition, Amer will absorb 300 Peak Performance employees and realize more than €10 million ($12.1 mm) in synergies over the next few years.

In its most recent quarter, Amer generated 3 percent sales growth in apparel to an equivalent of $146.6 million but a 5 percent decline in footwear sales to $173.4 million for the period ended March 31. In FY17, Amer’s apparel revenues hit €482.3 million($592.6 mm), slightly behind footwear’s €500.8 million ($615.3 mm).

Retailers Don’t See Big Changes After Adidas Leadership Change

Zion Armstrong will now lead Adidas America.

Adidas America may be shifting leadership, but the strategy will stay the same. That was the word from the Portland, OR-based firm last week, when it announced that Mark King, who has headed up the German firm’s North American office since June of 2014, would be replaced July 1 by 43-year-old New Zealander Zion Armstrong.

King, who had previously headed the company’s TaylorMade-Adidas Golf division, has been widely credited with helping revitalize the Three Stripes in the U.S. market, as part of the brand’s strategy of leveraging American leadership in the critical North American market. Under King, sales of the brand grew 35 percent last year and doubled its market share. Armstrong, the firm noted, has co-led the Adidas brand as general manager and been based out of the Portland offices since June 2015.

King’s decision to step down was a “purely personal one,” an Adidas spokeswoman said. Retailers who spoke to Sports Insight Extra said they didn’t expect big changes.

“Mark has been an integral part of getting things turned around. And that’s happened in partnership with Zion. Together, they did a really nice job of turning the brand around. He’s a good guy, he’ll be missed in the industry,” said Jake Jacobs, EVP and CEO for Foot Locker North America. “Zion has a good grasp of the America marketplace and mindset. He’s an ex-athlete, and he understands the importance of sport in North American and all of the major sports here and how that relates to the end consumer. I’m not concerned at all.”

“Mark has made a significant impact on the industry for many years. His leadership of the adidas brand in North America has resulted in tremendous growth for the brand as well as for retailers like Finish Line,” said Sam Sato, CEO of Indianapolis-based The Finish Line. “We wish Mark all the very best as he enters the next chapter of his life. Zion Armstrong is a highly capable leader and we're thrilled with his appointment. He's the right guy to lead Adidas into the future and continue to build on their current momentum.”

In his new role, Armstrong will report to Roland Auschel, executive board member responsible for global sales. King will remain with the company in an advisory position.

“This is a well-prepared, seamless transition. We are very excited to promote Zion Armstrong to one of the most important roles in our company. He has been instrumental to our success over the last three years, co-leading adidas North America together with Mark King. We are convinced that Zion's leadership will enable us to continue our successful journey in North America,” Auschel said in a release. "Mark leaves our company on excellent terms and as a close friend. We would like to thank him for his exceptional contributions to our success over the last 35 years. At the same time, we look forward to continuing to leverage Mark's network and experience in his advisory role."

Puma Ponders Sourcing Shift

China is both a source of growing sales and a potential pitfall for Puma, which last week reported strong first quarter sales and profits despite growing concern over volatile currency swings and the uncertain trade environment between the U.S. and China.

Apparel and footwear may be included in a new U.S. list of $100 billion worth of Chinese imports that could face new higher tariffs in the months ahead. Puma has been preparing for that possibility for months. The German company, which generated constant currency growth of 15.6 percent in the Americas in Q1 to the equivalent of $424.6 million, is evaluating a further footwear sourcing shift away from China to Vietnam and Indonesia for products destined for the U.S. Without such a move, which would take about a year to complete, higher U.S. tariffs on merchandise imported from China would result in lower product margins and/or higher prices for Puma footwear.

In FY17, Puma sourced 81 percent of its merchandise in Asia. Although Vietnam paced all sourcing countries with 32 percent of all volume for the brand, China was second and up 1 percent year-over-year to 24 percent. Cambodia and Bangladesh (largely apparel) were next with 13 percent and 10 percent, respectively. Indonesia and India rounded out the Top Six with 6 and 4 percent, respectively, of Puma’s sourcing volume.

Meanwhile, China as sell-in market offers huge potential to The Cat, which currently has approximately 1,400 points-of-sale in the market versus upwards of 10,000 for rivals. In Q1, Puma realized a nearly 35 percent increase in Asia-Pacific revenues to the equivalent $369.6 million. Overall Q1 revenues were up more than 21 percent on a constant-currency basis to $1.38 billion with footwear sales up 16 percent on a reported basis to $708.7 million and apparel revenues rising more than 11 percent to $444.7 million. Net profits were nearly 36 percent higher at $82.3 million. Puma is currently forecasting FY18 currency-adjusted revenues to increase 10-12 percent.

Elsewhere, Puma has signed a global license with Fossil Group, Inc. through 2027 for the design, development and distribution of Puma branded watches and smart watches with a 2019 launch date.

Industry Players Trail in Customer Experience

Quick quiz: What do Tractor Supply Co. (Web), Neiman Marcus (Mobile) and Apple (Store) have in common? They are the top-ranked retailers in customer experience across stores, the web and mobile devices, according to the 2018 Net Promoter Score Report/Foresee Experience Index. The study from Bain & Co., Fred Reichheld and Satmetrix Systems is based on survey data collected from 40,000 shoppers during Q4/2017.

Among industry retailers, Kohl’s (3) is ranked highest in overall NPS score at 36, behind only Costco and the aforementioned Tractor Supply Co. TJ Maxx is ranked 12th with a NPS score of 30 and is in a virtual tie with 11th-ranked Nordstrom.

Elsewhere, Nike is ranked 15th with a rank of ‘9’ for both store and web but ‘21’ for mobile experience. Foot Locker is ranked 38th, just behind Best Buy, with a web rank of ‘29’ among the 50 retailers scored in the survey and ‘31’ and ‘35’ in store and mobile rankings, respectively. Dick’s Sporting Goods is ranked 40th overall with its store rank of ‘35’ exceeding both its web (38) and mobile (39) scores.

The 50 retailers chosen for the shopper survey were selected from the 2017 Deloitte Global Powers of Retailing study, which ranks global omnichannel retailers by revenue.

Columbia Hikes Marketing Spend as Momentum Builds

By Steve Morgan [CC BY-SA 3.0 or GFDL], from Wikimedia Commons

Already experiencing sales growth across geographies and most of its brands, Columbia Sportswear is making $10 million in additional demand creation and marketing investments in H2 to keep its momentum humming. Most of the effort will focus on ecommerce enhancements and the development of direct messages to consumers interested in specific Columbia products.

Suggesting the company needs to be more surgical in terms of how it spends marketing dollars, CEO Timothy Boyle told analysts, “…I’m not really sure what the right number is, but I know we need to spend more and spend it better.”

A new initiative, which will upgrade Columbia’s ecommerce platforms to offer significantly enhanced search, browsing, checkout, loyalty and customer care for mobile shoppers, will be implemented in H1/19.

In the nearer term, Columbia is forecasting solid revenue growth in H1 and H2 with FY18 outlook hiked to 6.5-8.5 percent growth from 4-6 percent previously. SOREL and prAna are expected to generate double-digit increases with the Columbia brand up high-single digits for the FY. Mountain Hardwear annual sales will be down slightly, largely on “super clean” inventory, says Boyle.

In Q1, where Columbia bought out the remaining 40-percent stake in its China joint venture that operates 86 stores on the mainland and had $168 million in FY17 revenues, U.S. sales were 9 percent higher. The domestic revenues were driven high teens growth in DTC and a low-single digit expansion in wholesale. SOREL sales were 10 percent higher; prAna, up 9 percent largely on U.S. wholesales and a rebound in ecommerce sales. Mountain Hardwear, which has recaptured floor space in several key accounts, is introducing Gore-Tex technical climbing outerwear and gloves this fall, a precursor to major product and marketing initiatives planned for Spring 2019.

Converse Taps New Marketing Czar, Ad Agency

Sophie Bambuck (via LinkedIn)
Converse last week saw Nike’s senior brand director for sportswear in EMEA (Europe/Middle East/Africa) Sophie Bambuck promoted to chief marketing officer for the All-Star brand. She replaces Julien Cahn, who darted to Supreme from Converse earlier this year. Separately, longtime Nike creative house Weiden & Kennedy is taking over the Converse account from Anomaly, which has had the account since 2007.

Elsewhere, Gap’s former VP of franchise product, Michael Richardson has joined Columbia Sportswear as VP of global merchandising for the Columbia brand. Meanwhile, Mountain Hardwear has hired Snow Burns, most recently at John McNeil Studio where she oversaw analytics-based brand strategies and global campaigns, as global VP of marketing.

At DC Shoes, the VF. Corp.-owned company recently hired Cory Long, most recently VP of product for Mitchell & Ness, as VP of footwear. Long previously worked for DC as global merchandising director earlier.

Brunswick Fitness Eyes Low-Single Digit FY Growth

The segment, which consists of Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT plus BC’s billiards and game table businesses, is forecast to grow annual revenues in FY18 in the low-single digits but see a dip in operating margin that should moderate near the end of the year. Planet Fitness is the described as the “most significant” customer of the unit, which generated FY17 revenues of $1,033.7 million.

In the first quarter, Brunswick Fitness revenues were 4 percent higher (1% in constant currency) to $244.4 million on strong sales to health clubs but lower Cybex revenues. The U.S. market, which accounted for 51 percent of the sales volume ($124.6 million), had a 5 percent decline in period sales. Meanwhile, Q1 revenues were 17 percent higher in Europe and up 14 percent in Asia-Pacific. Commercial cardio sales were off 3 percent to approximately $132 million; commercial strength sales pumped 17 percent higher as consumer fitness sales came in flat at approximately $22 million.

Footwear Insight
Durango, Georgia Boot Bolster Rocky Brands

Rebel by Durango

In a flat revenue quarter that included a 10 percent increase in retail sales to $13.1 million and wholesale improvement of 3.2 percent to $40.4 million, Rocky Brands realized strong demand for its Durango by Rebel Series in key accounts such as Boot Barn and Academy. Also, Georgia Boot saw “solid demand” for its new spring styles that were tempered by the movement of some orders into December from January.

The Leigh brand, whose high-single digit quarterly sales increase was driven by strong growth from the expansion of its CustomFit model, ended a multi-year outfit agreement with the New York Transit Authority on March 31. Senior management confirmed the end of the NYTA deal will be headwind to sales over the next 12 months but added it would also allow for lower operating expenses through the exit of five mobile shoe centers.

Elsewhere, Rocky realized a double-digit increase in sales from its branded ecommerce websites in Q1. With a recent upgrade to its warehouse management system, all ecommerce orders placed by 2pm EST can be picked and shipped same day. New software that will allow customers to check on order status and delivery is forecast to strengthen online conversion rates.

The Buzz

Dick’s Sporting Goods strikes a three-year technology partnership with GameChanger, a digital scorekeeping and management app for baseball and softball teams, and the National Federation of State High School Associations (NFHS). GameChanger by Dick’s Sporting Goods will enable coaches to monitor and protect their pitchers’ health with custom pitch count alerts and inning-by-inning pitch count recaps.

Hanesbrands launches a new national parks T-shirt collection, initially available only at as part of its five-year partnership with the National Park Foundation. The deal, which covers T-shirts, fleece sweatshirts and bottom, socks, hats and other activewear, is expected to generate $4 million for the non-profit National Park Foundation.

Hoka One One has begun selling a special edition of its Clifton 4  ($140 retail) through a new partnership with active lifestyle brand Outdoor Voices on a special collection that is currently available exclusively at Outdoor Voices’ stores and on and

Pure Hockey, which operates three ecommerce sites and 53 stores across 18 states, has acquired the Bauer “Own the Moment” retail locations in Burlington, MA and Bloomington, MN. Both will remain Bauer-brand exclusive locations. The MA store will be re-located to Pure Hockey’s existing store in the same city and re-open by July 31.

Brendan Candon, CEO of SidelineSwap

SidelineSwap, the online marketplace for buying and selling new and used sporting goods, closed on $5 million in Series A financing on April 20 led by Global Founders Capital, RiverPark Ventures, FJ labs and The Players’ Impact and former NBA star David Robinson’s Admiral Capital. The Charlestown, MA company, which employs 13, has raised $8.9 million to date.

Tubes of the Week


Numbers In Play
The Sports Insight Index is our opinion of what we think are the 30 most important public companies in the industry, 15 vendors and 15 retailers. Space considerations prevent us from tracking more, but we will make changes over time.
Index base of 100 is key to the closing prices of 12/31/14
Segment jumps for a second consecutive week, nearly 3 percent, to take INDEX back to 60. The increase was bolstered by 14 gainers. Meanwhile, the Dow dipped 1.36 percent, or 335.05 points over the period despite gaining 1 percent on the final day. Dick’s Sporting Goods is building a 245,000-sq.-ft. addition to its Conklin, NY DC that opened in January to add an internet sales fulfillment center and bring full-time employment to 500+ over the next five years. Genesco’s Lids Locker Room was marketing cool 2018 NFL Draft caps from New Era with team slogans, including Steel City (Pittsburgh), America’s Team (Dallas) and Do Your Job (New England). Question though, why do the team caps have different retail price points ranging from $32 to $36? Macy’s snared a 6 percent increase in active email subscribers after a Q4 re-activation campaign, according to Digital Commerce 360. Outgoing Kohl’s CEO Kevin Mansell told a cable news channel last week that’s he’s “much more positive about 2018” with the retailer’s Amazon partnership and launch of smaller doors as key contributors. Walmart is conducting its annual Made in the USA open call on June 13. Application portal at closes May 4.
Ten up and five down for a second consecutive week. But this time, segment drops more than 1 percent for period instead of gaining more than 5 percent. Skechers’ shares struggled after Q1 results reported, partly on higher expenses and a lowered Q2 outlook. But Golf Digest awarded the brand’s Go Golf Elite “Best Men’s Golf Shoe of 2018.” Under Armour may soon debut its first collaboration with A$AP Rocky, according to UA shares jumped after a Deutsche Bank upgrade, citing “rapidly growing” international sales. VFC CEO Steve Rendle tells Fortune “you need to be clear on the vision” and “you need to be willing to take risks” as the company bars a well-known investor known for asking question from its annual meeting. Nike makes moves at Converse, naming a new CEO and shifting brand’s creative account to Weiden & Kennedy. Adidas, which gets a North American president July 1 (see story above), opens its 74,000-sq.-ft. Speedfactory outside Atlanta with its AM4NYC (Adidas Made for New York City) that went on sale April 26. Additionally, the company sees T.J. Gassnola, the director of amateur basketball team the New England Playaz, plead guilty and cooperate with prosecutors investigating an NCAA bribery scandal. He was subpoenaed last month, according to Yahoo Sports, as a probe into his communications with North Carolina State and Adidas executives widened. The university signed a six-year sponsorship deal with The Three Stripes in 2015.





Retail Name (Ticker Symbol)
Close on 04/19/18
Close on 04/26/18
% change over week
Big 5 Sporting Goods (BGFV)
Sports Direct (LON: SPD)
Camping World (CWH)
Dick's Sporting Goods (DKS)
Finish Line (FINL)
Foot Locker (FL)
Genesco (GCO)
Hibbett Sports (HIBB)
Kohl’s (KSS)
Macy’s (M)
Sportsman’s Warehouse (SPWH)
Shoe Carnival (SCVL)
Tilly’s (TLYS)
Walmart (WMT)
Zumiez (ZUMZ)
Brand Name (Ticker Symbol)
Close on 04/19/18
Close on 04/26/18
% change over week
Acushnet Holdings (GOLF)
adidas (ADDYY)
Amer Sports (AGPDY)
Callaway (ELY)
Columbia Sportwear (COLM)
Deckers Brands (DECK)
Fitbit (FIT)
GoPro (GPRO)
lululemon (LULU)
Nautilus (NLS)
Nike (NKE)
Skechers (SKX)
Under Armour (UA)
VF Corp. (VFC)
Wolverine Worldwide (WWW)

Sports Insight Extra Podcast Series

Nikki Barua

The old way of retail is dead, and there is a massive opportunity to re-invent, proclaims the CEO of Beyond Curious in Los Angeles.

Matt O’Toole

President of Reebok dishes on the brand’s mission and objectives from its headquarters in Boston.

Gabriella Santaniello

Retail expert dishes on what’s going right and wrong in industry today and weighs in on the Walmart vs. Amazon tussle.

Guy Yehiav

The CEO of Profitect addresses the right medicine for changing the paradigm of accountability—prescriptive analytics.

Pat Ryan

Batter Up! The global product director for baseball/softball at Wilson Sports details the new USA Baseball standard that took effect January 1 and what it means when you hit the store this spring looking for a new stick for junior.

Patrick Clark

President of Nextwave, a Buford, GA system integrator, discusses benefits of an on-demand apparel microfactory, a bridge to Just In Time manufacturing, from Sourcing at MAGIC in Las Vegas.

Shawn McBride

Ketchum Sports & Entertainment EVP talks Olympics—impact of three consecutive Games in Asia, social media, corporate guerilla marketing and drawing in younger consumers.

Tyson McGuffin

Tennis pro Tyson McGuffin, 28, talks about the rising popularity of pickleball and how he became a champion in the sport.

Bob Mullaney

The 20-year shoe and retail industry veteran, recently named president and CEO of RG Brands, dishes on the comfort footwear business and Barry’s iconic Dearfoams brand.

Bob Smith

The design consultant who began his 20-year career as a graphic artist for Nike dishes on the blur between lifestyle and performance and the importance of Struktur, the creative conference for active, outdoor and urban design.

Rob & Mike Barnes

The co-founders of Selkirk Sports, a Hayden, ID maker of Pickleball paddles and accessories, dish on the rise of the sport that counted 2.5 million participants in 2015.

Brendan Candon

CEO of SidelineSwap, an online marketplace for used sports gear and equipment, dishes on the market and whether it steps on the toes of traditional, full-line retailers.

Dave McGillivray

The long-time race director and long-distance runner weighs in on marathon participation, the future of event marketing and his latest venture that may bring a marathon to a MLB ballpark near you.

Paul Froio

Reebok’s VP of U.S. Retail and Direct-to-Consumer channels talks about the company’s new South Boston headquarters and adjacent global flagship store.

Aquiles M. Bermùdez P.

The former president of the Dominican Association of Free Zone Companies and current member of the National Commission of Footwear addresses the industry, Dominican Republic’s infrastructure and Footwear Technology Institute.

W. Andrew Martin

The managing director for Baird in Charlotte, NC discusses the M&A climate, consumer loyalty to brands today and the impact of private label.

Mark Sullivan

The president of Formula4Media, LLC previews The Running Event conference and trade show set for November 28-December 1 in Austin, Texas.

Bryan Smeltzer

The general manager of Zamst Americas talks sports protectives, dispelling some of the consumer and athlete misconceptions about the category.

Emily Walzer

Formula4Media colleagues Emily Walzer, Textile Insight editor, Jennifer Beaudry-Ernst, footwear specialist, and contributor Kurt Gray, owner of SimplyGrayDesign, dish on key trends from the final Outdoor Retailer trade show in Salt Lake City.

Judith A. Russell

Shifting consumer purchasing patterns are vital to understanding today’s marketplace. Russell, a marketing and strategic planning professional, offered up her thoughts at TexWorld in New York on a panel with Sports Insight Extra’s Bob McGee.

Will Decker

Family-owned Silicon Valley firm Plug and Play, which dubs itself the “Ultimate Startup Ecosystem,” has raised over $6 billion in venture funding during its 11 years while bringing corporations, venture capitalists and start-ups together.

Matthew Lyon

In the fragmented hydration market, where price points for performance products are on the rise, HydraPak is an OE supplier to numerous brands and has its own lightweight, flexible products.

Eric Hayes

Superfeet Celebrates 40th Anniversary. The employee-owned company introduces footwear and rolls out a 3D printed insole program.

Shawn Neville

BOA introduces New Tech and Names New CEO. Nothing will constrict Boa Technology CEO Shawn Neville from helping the Denver company improve its customized fit solution.

Waingarten and Frydlewski

No strings attached. The married Argentinean couple has raised nearly $20 million for Hickies, a Brooklyn company addressing how athletic shoes are closed around the foot two eyelets at a time.

Michelle Carmichael

The Co-founder and Managing Partner of Partners Growth, which brings premium brands into the U.S. market, talks Finnish children’s wear brand Reima. 

Brian Beckstead

Six-year old Altra is teaming with Utah State University to develop outdoor design talent.

Declan Condron

Let's Go Hyperwear: Former Equinox personal trainer merges the innovative, functional fitness gear from Austin, TX company with programming for schools, camps and institutions.

Hugues Gontier

Sly and Simple. and its technology enable a retailer to interact with customers in store and track traffic. No beacon required. The CMO explains the benefits of the platform.

Reza Raji

The CEO of Xenio Systems talks about the company’s new platform that tracks where shoppers spend time in physical stores and its patented hyper-positioning technology.

Jacob Torres Espino

The director of export promotion for Mexico’s Guanajuato State government agency addresses the proposed impact of the Border Adjustment Tax by the U.S. and the possibility of a renegotiated NAFTA free trade agreement.

Isabelle Ohnemus

The founder and CEO of EyeFitU, a former investment banker, talks ‘glocal’ assortments, shoppers’ personal sizing and global web payment options.

Tom Cove #2

The president and CEO of the SFIA addresses the most serious threat the industry has faced in the past half-century and the expected re-introduction of the PHIT Act by Congress.

Matteo Scarparo

The Italian global trade expert in footwear talks about the present and future of TheMicam trade show and the potential impact of a Border Adjustment Tax in the U.S. on imported shoes.

Dr. James Eakin

Dr. James Eakin, chief marketing officer and director of U.S. operations for Xenoma, discusses the Japan company’s e-skin shirt and entire wearable category.

Rusty Saunders

Industry senior statesman Rusty Saunders dishes on industry leadership, pressing issues and the inactivity pandemic.

Barbara Barclay

Expert Barbara Barclay, president of RightEye, talks eye-tracking technology and her company’s recent alliance with Major League Baseball and USA Baseball.

Julie Sylvester

Julie Sylvester, Executive Producer at Living in Digital Times, talks trends likely to emerge at Sports and FitnessTech Summit at CES in Las Vegas.

Chris Palmer

Chris Palmer, Founder and CEO of BoxFox, talks excess inventory and solutions for vendors, retailers and distributors.

Susie McCabe

Susie McCabe, SVP of global retail for Under Armour who previously spent 16 years at The Ralph Lauren Corp., dishes on UA’s retail strategy and new Brand House in Boston.

Tom Cove

On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.

Rich Harper

On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.

Stephen Lamar

On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.

Bill McInnis

The president of Reebok Future discusses the intent of the unit and the brand’s plans to develop footwear in a new way.

Tom Fowler

Polar USA CEO Tom Fowler talks technology and the future of smart wearables.

Paul Schille

TREW CEO Paul Schille dishes on the eight-year old company in the process of completing its Series A round of funding and his dual career.

Jason Kaplan

Milestone Sports CEO Jason Kaplan dishes on the company’s low-cost, wearable pod and how it will help specialty retailers connect.

Duncan Finigan

OOFOS marketing executive talks about the recovery footwear brand and candidly about her courageous personal health journey.

Matt Priest

Footwear Distributors and Retailers of America President Matt Priest the likelihood of the Trans-Pacific Partnership being passed soon.

David and Josh Higgins

ING Source executives dish about compression technology and the Hickory, NC company’s breakthrough OS1st Brace Layer System.

Charles Liberge

Jones & Vining’s Charles Liberge addresses strategies and directions for the iconic brand.

Jim Baugh

PHIT America’s Jim Baugh dishes on the inactivity pandemic.

Sue Dooley and John Daher

Rockport Group senior executives talk about the brand’s fresh start under new ownership that has a major emphasis on versatility.

Josh Shaw

Mission Athletecare CEO Josh Shaw says thermoregulation is the New York company’s singular focus.

Tim Porth

Tim Porth of Octane Fitness talks trends, Zero Runner and the company’s January acquisition by Nautilus Inc.

David Costello

The principal and founder of Rising Tide Associates talks about industry advocate lobbying for the domestic textile and footwear industries.

Steven D’Angelo

The ‘47 brand executive dishes on the Boston company and long-time MLB licensee founded by his father Arthur and his late Uncle Henry.

Pam Gelsomini and CB Tuite

Pam Gelsomini, president, and CB Tuite, VP–sales, discuss the company’s products, partnerships and what’s new for the season ahead.

Kenneth G. Andres

The tradeshowdirector for the American Sportfishing Association casts comments on the activity’s popularity, and trends in fishing.

Dick Sullivan

The principal and founder of Rising Tide Associates talks about industry advocate lobbying for the domestic textile.

Dave Coradini

The VP of sales and sponsorships for Spalding, Dave Coradini talks Shot Tracker and basketball.

Scott McGuire

The executive brand and product innovation leader dishes to F4M’s Emily Walzer on an array of topics.

Kelly Davis

Snow Sports Industries of America’s Kelly Davis talks weather, participation trends and how to handle the psyche.

Kevin Davis

The CEO of Performance Sports Group dishes on new bat standards and Own the Moment.

Gene McCarthy, Pt 2

Gene McCarthy, president of Asics America, speaks to Jen Ernst Beaudry on specialty run and more in the second part of the podcast.

Gene McCarthy, Pt 1

Gene McCarthy, new president of Asics Americas, dishes to F4M’s Jen Ernst Beaudry in the first of a two-part podcast.

Richie Woodworth

Saucony’s Richie Woodworth offers his views on brand’s running business and what it takes to manage through change.

Bruce Cazenave

Bruce Cazenave, CEO of Nautilus Inc., recently ranked 23rd on Fortune’s “Fastest Growing Companies” list.

Tony Armand

Armand is leading USB, created after the April merger of Shock Doctor and McDavid.

Gary Smith

Gary Smith has been at the helm of the Lawrence, MA firm for three years, and his 2016 strategies will broaden Polartec’s scope.

Marty Hanaka

City Sports CEO Marty Hanaka has 42 years in retail, starting at Sears in 1973.

Mike Dowse

Wilson Sporting Goods, one year removed from its 100th anniversary and a major restructuring, has a renewed focus and strategy.