Retail: 75
Retail: 188
Mon, Aug 28, 2017
Vol 1, Issue No. 33

The Buzz: OluKai, Amer Sports, Lenzing, Hoka One One, Primaloft, NSGA

OluKai opens its first two company-owned retail locations in Hawaii on the island of Maui and O’ahu. Both stores will feature broad assortments of signature premium leather sandals and shoe and sneaker designs for both men and women.

Amer Sports is expanding its 12-year-old operating in Ogden, UT with $1.5 million in capital and up to 110 new jobs over the next five years. The company makes high-end cycling accessories, including carbon wheels and components for road and mountain biking.

DuPont Biomaterials has teamed with Lenzing on a new fabric collection made predominantly of fibers derived from natural materials. The blend of DuPont Sorona fibers with TENCEL Lyocell and Modal fibers from Lenzing give extremely soft garments greater resilience in stretch, recovery and dimensional stability for use in activewear, ready-to-wear and denim applications.

HOKA One One brand sales rose 50 percent to $78 million in Q2 with the annual topline projection now pegged at “mid to high 40 percent” growth. In August, the brand rose to the number two brand in the run specialty channel, according to NPD research. It is also gaining traction with non-running consumers on the fashion side. Deckers’ senior management says HOKA’s growth is well balanced across the wholesale and direct-to-consumer channels as revenues are currently about two-thirds domestic with international markets accounting for the remainder.

Primaloft Inc. strikes a strategic partnership with environmental organization Parley for the Oceans that will take recovered plastic from remote islands, beaches and coastal communities and utilize it to make high-performance insulation products. The company is the first insulation provider to align with the Parley organization, which is currently pioneering a global supply chain and Cleanup Network across 28 countries. Primaloft President and CEO Mike Joyce said the collaboration is perfect given both firms have the same goals—“reducing plastic pollution on our planet, especially in the oceans.”

The National Sporting Goods Association lauds the recent U.S. Dept. of Labor final ruling that establishes $35,568 as the ceiling for employees who are eligible for overtime pay under the Fair Labor Standards Act (FLSA) that takes effect on Jan. 1, 2020. The trade group lobbied against an initial annual salary maximum of $47,476 for overtime eligibility, contending the significant increase from $23,660 would have an adverse effect on virtually all retailers and team dealers in the sporting goods industry.

The Sports & Fitness Industry Association is currently working to obtain tariff relief for members through the Miscellaneous Tariff Bill (MTB) process. MTB petitions must be filed by Dec. 10. Any signed into law, could be effective from Jan. 1, 2021-Dec. 31, 2024. Contact the SFIA’s Chandler Hoffman at by Nov. 30 to participate.