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Mon, Aug 28, 2017
Vol 1, Issue No. 33

The Buzz: Boa Technology, National Lacrosse League, Nike, Nordica

Boa Technology opens a Performance Fit Lab at its Denver global headquarters in partnership with the University of Denver to conduct independent, scientific studies that measure the biomechanical impact of its fit solutions. The initial study, focused on the benefits of fit in the area of agility and speed, was conducted with 31 Division I and club sport athletes completing five key movements with four different upper configurations—one with laces and three with Boa performance fit configurations. Besides measuring agility and speed, Boa intends to explore power & precision, and endurance & health in 2020 studies. Beyond next year, the company will expand its performance benefit studies to include tennis, workwear, hiking and other sport categories, according to CEO Shawn Neville.

National Lacrosse League names Wilson and the company’s EvoShield line as an official suppler of performance sports protective gear to the league. It marks the first time that Wilson is engaged in the sport of lacrosse. Under the partnership, Evoshield will supply NLL athletes from all 13 clubs with a variety of protective gear.

Nike is marking the 10th anniversary of the Nike Community Impact Fund, which has awarded $5.2 million in local grants since its inception. This year, $250,000 will be made available to nonprofits and schools in the greater Portland (OR) area that give youth positive experiences with sports and physical activity, and advance healthier, supportive and more inclusive communities. One-year awards are usually capped at $20,000, but this year fund will provide a one-time grant of $50,000. Online applications are due by Nov. 30. Among two dozen organizations receiving grants this fall were: Playworks, a program providing organized recess activities for low-income youth; and Shadow Project, which funds movement spaces for use by students with disabilities in an area county.

Nordica is launching a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime under the “It’s Family Time” umbrella. The campaign was created to appeal to a broad range of skiers from the once-a-year vacationer to weekend warriors and core skiers.