Tifosi introduces Slice! performance sunglasses for runners, riders and adventure seeks. Made with Grilamid TR-90 frames that both durable and lightweight, styles come in two versions—Fototec lenses with a tint that darkens as the day gets brighter and Interchangeable with three lens options. MSRP starting at $69.95.
Lucyd launches a four-model, limited collection of sunglasses around San Francisco cornerback Richard Sherman. Sherman Shades feature a blue light blocking lens never utilized in the U.S. before. The four styles focus on working outdoors, working on the computer, driving and fashion. They are sold with a limited-edition Richard Sherman football card, certificate of authenticity and chance to win a football signed by the Super Bowl XLVIII champ. MSRP starting at $29.99.
Under Armour introduces the 14-piece SC30 Range Unlimited Golf Collection tied to brand endorser Steph Curry, featuring the pro athlete’s unique style. Collection polos, including a floral print, feature the brand’s Iso-Chill technology. Range also includes the Range Unlimited Storm Hoodie and Wind Jacket to help battle the elements on the course.
Puma is rolling out its Clyde Hardwood performance basketball shoe (MSRP: $120), which will be worn by the New York Knicks RJ Barrett this season, on Oct. 22, and a new smartwatch, a collaboration with Fossil, that is lightweight, swim proof and features 4GB of storage and 512MB of RAM. Available in black, white or neon, smartwatch hits retail in November with a MSRP of $275.