Diana Seung, an outdoor industry veteran who has served as interim executive director of Camber Outdoors since mid-February, will be the first North American general manager of Jack Wolfskin based in Salt Lake City. Callaway acquired the German company in December 2018 for $476 million and is aiming to grow the European outdoor lifestyle brand to $400 million in annual revenues and $50 million EBITDA over the next few years, partly by a establishing a larger North American presence. At the time of acquisition, Callaway CEO Chip Brewer said Callaway would invest in Wolfskin’s operations and marketing among other areas and suggested the company may have been “under resourced” in recent years. Producing both active outdoor (ski, hiking, cycling) and urban outdoor apparel and footwear, Wolfskin generated approximately $380 million in revenues and $40 million in adjusted EBITDA for the 12 months ended Dec. 2018. Apparel accounted for 77 percent of the topline, followed by footwear (13%) and equipment (10%).
In other personnel developments last week: