Three major athletic brands—Fila, Adidas and Under Armour—now have women in place to run their North American operations.
Under Armour is adding Stephanie Pugliese, president and CEO of Duluth Holdings where she guided the Minnesota company through its IPO, as president of North American operations, effective Sept. 16. UA President and COO Patrik Frisk says the brand’s North American strategy remains focused on premium, full-priced distribution, deepening the brand’s connection with consumers and prioritizing operational excellence. Pugliese, a former Land’s End executive, will be charged with carrying out those initiatives for the brand.
At Adidas, Aussie Kate Ridley became the head of brand for Adidas America 10 months ago after leading the company’s Concept-to-Consumer division since 2016. In a wide-ranging interview with the Portland Business Journal last week, she talked about the company’s identity as a “creative sport brand” and the need to help consumers “in their life and in their world” and not only when they’re on the field. Her core responsibilities will focus on building Adi’s core business strategy that centers on speed-to-market, key cities such as New York and Los Angeles and open-source, such as the brand’s collaboration with Beyoncé.
The Adidas and Under Armour appointments follow the April promotion of Jennifer Estabrook to president of FILA North America.
In other executive news last week: