Megan Rapinoe, Coco Gauff and Betsy Ross dominated the headlines during the 4th of July holiday week as sporting events across the pond and a historic figure from the American Revolution took the spotlight as millions of Americans headed out by car and camper for an extended holiday.
Outspoken midfielder Megan Rapinoe capped the week and helped the U.S. capture its second consecutive Women’s World Cup yesterday as she scored the team’s first goal in a 2-0 win over The Netherlands in the tournament’s final match in France. Rapinoe was awarded the World Cup’s Golden Ball (top player) and Golden Boot (top goal scorer).
Following the United States’ win in the World Cup final, Nike unveiled a new campaign featuring the team: “Never Stop Winning,” with the tagline of “Victory is when we all win. It's only crazy until you do it.” View the clip above.
Earlier in the week, in England, it was 15-year old tennis player Coco Gauff, a New Balance endorser, that stole the show at Wimbledon. The rising star defeated Venus Williams in the first round before posting two more thrilling wins on the way to the round of 16.
Over the week, Nike landed plenty of free publicity by U.S. media outlets, both local and national, in the wake of its pre-holiday decision to pull its Betsy Ross Flag Air Max 1 release after Swoosh endorser Colin Kaepernick complained that the 13-star flag design on its heel was offensive because it has been adopted by several white nationalist groups. While StockX sold a pair of the pulled kicks for $2,500 last week, a pair had 101 bids on eBay as of July 6 with a top offer of $15,200.